Washington marijuana legalization initiative pitches campaign to Joe Six-pack

Rick Steves, who built a business empire on his travel guides and public television and radio shows, has a suburban-dad demeanor and an earnest enthusiasm that makes him a natural on PBS pledge drives. 

That's why backers of Washington's Initiative 502 were thrilled to have him spend seven days touring the state to pitch voters on what might seem like an unlikely cause for his mainstream fans: passing their ballot measure to legalize marijuana. 

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