A mellow $1 million marijuana campaign

A group supporting Initiative 502, which would legalize, tax and regulate sales of marijuana in Washington, is up, up and away with a $1 million advertising campaign and a 30 second spot you’ll see on early morning TV news.

“It’s definitely targeted to women who tend to be less supportive of marijuana reform than men,” said Alison Holcom, coordinator for the New Approach Washington campaign.

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